Every practice in town is bidding on the 3% who are ready today.
This system attracts the other 97%.
The ones ready today are the most expensive patients to win and the least loyal. The other 97% have not picked a practice yet. This is the 90-day system for reaching them first, a schedule that fills steadily instead of full-then-thin, with five bonuses built to get it used.
Send Me the Whole StackSix files, delivered in one email. No spam, unsubscribe anytime.
Pages 4 to 6 explain why the weaker spa down the road is busier
Fillable worksheets
Reviews behind the research
Med spas in the study
Here is everything in the stack:
One system and five bonuses. Each bonus exists so the system leaves the PDF and lands on paper, on your wall, in a spreadsheet, and in your numbers.
The full demand engine in the order the money moves: the three numbers, the 97% pyramid, voice-of-patient research, the bait, the offer, the nine questions, and the 90-day cadence. Written for practices at $1M+, with the clinical and regulatory guardrails left in.
Every worksheet from the playbook, pulled out standalone and print-ready. Fill in your three numbers, your dream patient, your offer, and your 90-day plan without printing 82 pages to get there.
Type eight numbers from your practice management system and read your lifetime value, true acquisition cost, ratio verdict, and payback period. Worksheets 1 and 2 with the math done for you.
Every page, ad, and email answers nine questions, or it leaks. This is all nine on one page. Print it and pin it above the desk of whoever writes yours.
The whole cadence on one page: six windows, what done looks like in each, and the nine-item gate to pass before you spend a dollar on traffic. Pin it where the marketing decisions get made.
The full 6,300-review study behind Part 3, built from real patients at 750+ med spas: what makes a review win your next patient instead of getting ignored, methodology included.
We make money one way: implementation. This playbook creates demand, and demand puts strain on whatever is weakest underneath it, the consult, the pricing, the follow-up. Some owners fix the strain themselves with what is in these pages. Some hire us to fix it with them. Either way, the playbook has to be good enough to matter, or the rest never happens.
The other 97% have not chosen a practice yet. Patients decide who they trust months before they book, and when they are ready, they call the practice they already know. Start the system this month and that practice is you. Wait a quarter and it is whoever in your metro started first, while the bidding war for the 3% keeps getting more expensive. The plan runs in 90 days. The only wrong time to start it is later.
Your whole market, sorted by how close they are to booking. Almost every ad in your metro is aimed at the top bar.
Built for you if
- You own a med spa, HRT, or longevity practice doing roughly $1M or more
- The schedule is full some weeks and thin others, and nobody explains why in numbers
- You are done discounting your way to a full book
- You want a marketing engine you measure and hand to someone else
Skip it if
- You are pre-launch, with no patient history to research yet
- You want a posting calendar or thirty ideas for Reels
- Your leads show up fine and the consult is where they die. Start with the free Profit Drain Diagnostic instead
From Part 2
Read pages 4 to 6 first. Ten minutes. If they tell you nothing you did not already know, delete the emails and keep the files, no hard feelings. And if you read them and still cannot see where your growth is stuck, book a free strategy call and we will figure it out together.
Fill this in and all six files land in your inbox in about a minute. After that comes a short series, one email at a time, each with one step you can put to work that week. Reply to any of them and a real person answers.
We'll email all six files plus a short series on putting them to work. Unsubscribe anytime.
The seven parts
Lifetime value, true acquisition cost, and payback period. Everything else is opinion.
The readiness pyramid your competitors ignore, and the three oceans to fish in.
The verbatim research method, plus the 6,300-review study on what drives loyalty and rage.
Seven lead assets that work in aesthetics, and the four-question test every headline has to pass.
Seven components, including a guarantee legal to make in a medical practice, and real scarcity.
The standard every page, ad, and email gets held to, with a scored audit for six surfaces.
The 90-day cadence, the numbers to watch, and the nine-item gate to pass before you spend.
It works on the demand side. It will not fix a consult that closes three out of ten, a menu priced below its own cost, or an operation that runs on you. Those are named plainly inside, along with how to tell which one you have, because sending more patients into a broken consult makes the loss more expensive.
From Chad Brown, CBB Consulting and Coaching, over 20 years in healthcare leadership and implementation, including oversight and development of an 8-figure operation. I wrote this because most med spa marketing advice skips the math, and the math is where the money is. The most recent practice we audited found close to six figures of annual margin it was losing before it spent one more dollar on marketing. The math comes first. The worksheets are how you do yours.
The playbook plus five bonuses. $812 of it, one email, free.
Creating Better Business