Stop bidding for the 3%.
Start building the 97%.
Every practice in your market is fighting over the same patients, the ones ready to book today. They are the most expensive people in your market and the least loyal. This is the system for the other 97%.
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Pages
Fillable worksheets
Reviews behind the research
Numbers that decide everything
Your whole market, sorted by how close they are to booking. Almost every ad in your metro is aimed at the top bar.
What is inside the playbook:
The research method that replaces opinion with your market's exact words, plus what 6,300 real patient reviews say drives loyalty, silence, and rage.
Price shows up in 8% of five-star reviews and 34% of one-stars, and 75% of those complaints name another failure too. Price is the symptom. Here is the cause.
Lifetime value, true acquisition cost, and the payback period almost nobody tracks, the three numbers that decide how fast you are allowed to grow.
Seven components, including guarantees you can legally and ethically make in a medical practice, and scarcity that is actually real. Twelve worksheets to build it.
From Part 2
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The seven parts
Lifetime value, true acquisition cost, and payback period. Everything else is opinion.
The readiness pyramid your competitors ignore, and the three oceans you can fish in.
The verbatim research method, plus the 6,300-review study on what drives loyalty and rage.
Seven lead assets that work in aesthetics, and the four-question test every headline has to pass.
Seven components, including a guarantee you can legally make in a medical practice, and real scarcity.
Every page, ad and email answers all nine, or it leaks. With a scored audit for six surfaces.
The ninety-day cadence, the numbers to watch, and the nine-item gate to pass before you spend.
It works on the demand side. It will not fix a consult that closes three out of ten, a menu priced below its own cost, or an operation that runs on you. Those are named plainly inside, along with how to tell which one you have, because sending more patients into a broken consult just makes the loss more expensive.
From Chad Brown, CBB Consulting and Coaching, over 20 years in healthcare leadership and implementation, including oversight and development of an 8-figure operation. I wrote this because most med spa marketing advice skips the math, and the math is where the money is.
Creating Better Business